The Challenge

An established podcast with a loyal audience wanted to launch their first merchandise line — but didn’t want low-quality print-on-demand or operational chaos.

They needed creative support and global fulfilment, without losing brand identity.

The Approach

We developed a co-branded capsule collection inspired by recurring show themes and inside jokes.

• Premium heavyweight tees & hoodies

• Limited 3-week drop window

• Designed unboxing experience

• Shared promotional rollout

The Results

• 4,200 units sold in 21 days

• 82% sell-through in first 10 days

• 37% repeat purchase rate within 3 months

• Customers in 22 countries

The drop evolved into a recurring quarterly release.